Google uses many criteria for defining the order of appearance in the search results. To boost your site’s rank, you have to work with the Google criteria and improve your SEO. When you type a keyword in the Google search box, there is a very complex algorithm that Google uses to determine which pages should appear higher in the Google results. This algorithm is using several selection criteria. The goal is to be as fair as possible and promote the worthy to higher positions.
Let’s focus on 3 of the many criteria that Google uses:
The security certificate is a way of improving your web security and proving to your visitors that it is safe to access it. This is shown to the user by means of a green padlock in the browser address bar. Google is ranking sites with a certificate higher than others without one. Your chance to differentiate is now, because most sites do not have a certificate at the moment. So, this will give you an advantage that very few have. If you wait for the day when everyone has got one, then you will simply have to implement it because you will be from the very few that DO NOT have one. Get more information about Website Security Certificates from this Creative Wonders Certificates post that explains certificates in details.
2) Up to date content
Have you been blogging recently ? No ? Have you recently updated your web content with new content ? No ? Was the last time you updated your site or blog some months ago ?
Well, Google is not going to be very preferential with your blog against another blog which was updated last week. To boost your site’s rank you have to provide more recent blog posts, articles or pages. This is done to promote sites that have more recent content, as this is serving the visitors with better, up-to-date and useful information. The most recent wins !
3) Responsive design
Responsive design is when your website “responds” to different screen sizes. This makes it adapt to different devices so that the web pages fit on screen well, for computers, iOS and Android devices. If your website is not responsive, then you will see half the page in your small smartphone screen and you will have to magnify but also scroll sideways to see the rest of the content. Today, more people are accessing the Internet from mobile platforms rather than from desktop computers and Google considers that today a web site should be responsive. Therefore, Google will rank your site higher than another one, if your site is responsive and the other one is not. Please note that at the time of publishing this post, all newly created sites are responsive and many old ones have been redesigned. If you still have a non-responsive site, you have to update it as soon as possible because you are losing ground fast…
To conclude, Google has many criteria for calculating ranking. You can boost your site’s rank by understanding these and implementing them on your web site. Ignoring them will simply let other competitors outrun you in the digital race… so start blogging now !